Bio.
With over 20 years spent developing my design talent in London agencies as well as running my own creative studio across three continents, my work blends both strategic and creative thinking to build beautiful, successful brands that allow my clients to create meaningful connections with their audiences.
My work has earned me numerous industry awards and multiple features in world renowned design publications.
With a focus on brand creation and identity development, I work across a wide range of creative channels and mediums including print & publishing, digital design (web, e-commerce, email marketing & social media), marketing campaigns, retail packaging, spacial environments, illustration and sign-writing.
My clients include industry leaders, internationally renowned publishing houses, high-end fashion brands and fine artists, small independent cinemas, coffee roasters, cafés, restaurants and boutique hotels.
Inspired by the rebels, the self-taught, and the outsiders, I think outside the box on every project I work on, striving to engage and surprise people with my work. Through a combination of great storytelling, strong design and a fearless approach, I want to make the brands I work with leaders, not followers. I am not afraid to take risks and break the rules to craft smart, effective work that engages and inspires brand devotion.
Pricing.
Branding starts at $15k
Packaging starts at $10k
Get in touch for a personalized estimate.
Learn more about design.
What is branding? Why is branding more than just a logo? Why is branding important for my business? What does building a brand identity involve? What are the most important aspects of creating a brand? Here are some articles that can help explain all of these things:
Brand Identity: What It Is and How To Build One (Investopedia)
Why Is Branding Important? Including a step-by-step guide on how to brand your business (DesignRush)
On Brand Thinking with Debbie Millman
‘one of the most creative people in business’ (Fast Co) and ‘one of the most influential designers working today’ (Graphic Design USA)
What Is Branding and Why Is It Important for Your Business?
(Branding Magazine)
How Much Should I Pay for Branding?
Setting the Right Budget For Your Product Packaging ($ in AUD)
Clients, Awards & Press.
Clients include
Bath & Body Works
Bluebottle Coffee
Discovery Channel
Fiat
Jake & Dinos Chapman
New York Magazine
Penguin Random House
Puma
Awards
Dieline Packaging Awards
1st place in category
(non-acoholic beverage)
Best Design Awards NZ
2 x silver
(brand identity & retail environments)
2 x bronze
(brand identity & packaging)
2 x finalist
(brand identity)
Press
Dagens Industri
Designers Journal
Design Assembly
The Dieline
Idealog
It’s Nice That
Lovely Package
Novum: World of Graphic Design
StopPress
Vogue Italia
Publications
Designing Coffee
(Gestalten)
Fantastic Designs in the Store
(Artpower)
Los Logos 8
(Gestalten)
Meet You at the Café:
Beautiful Coffee Brands & Shops
(SendPoints)
Plant Graphics
(Sandu)
Vivid! The Allure of Color in Design
(Gingko Press)
Whet My Appetite: Culinary Graphic Design
(Gingko Press)
Services & Skills.
Branding*
Packaging
Print
Web
Social
*I do not offer logo design alone. Why? The articles linked to on this page help to explain why branding is more than just a logo.
