Bio.
With over two decades of experience honed in London agencies and through running my own creative studio across three continents, I bring a unique blend of both strategic insight and creative thinking to build beautiful, successful brands that allow my clients to create meaningful connections with their audiences.
Specializing in brand creation and identity development, I work fluidly across a wide range of disciplines—from print and publishing to digital design (web, e-commerce, email marketing, and social media), 360 marketing campaigns, retail packaging, illustration, and traditional sign-writing.
My clients range from internationally renowned publishing houses, fashion brands, and artists to independent cinemas, boutique hotels, coffee roasters, and cultural institutions. No matter the size or sector, I bring the same passion and commitment to crafting thoughtful, original work that makes a lasting impact.
Recognized with multiple industry awards and featured in leading global design publications, my work is driven by a love for storytelling, strong design, and a willingness to take creative risks. Inspired by rebels, outsiders, and the self-taught, I approach each project with curiosity, conviction, and a desire to surprise and engage.
I don’t follow trends—I help shape them. My goal is simple: to make the brands I work with unforgettable.
Pricing.
Branding starts at $15k
Packaging starts at $10k
Get in touch for a personalized estimate.
On design.
What is branding? Why is branding more than just a logo? Why is branding important? What does building a brand identity involve? What are the most important aspects of creating a brand? Here are some useful articles that answer those questions.
Brand Identity: What It Is and How To Build One (Investopedia)
Why Is Branding Important? Including a step-by-step guide on how to brand your business (DesignRush)
On Brand Thinking with Debbie Millman
‘one of the most creative people in business’ (Fast Co) and ‘one of the most influential designers working today’ (Graphic Design USA)
What Is Branding and Why Is It Important for Your Business?
(Branding Magazine)
How Much Should I Pay for Branding?
Setting the Right Budget For Your Product Packaging ($ in AUD)
Clients, Awards & Press.
Clients include
Bath & Body Works
Bluebottle Coffee
Discovery Channel
Fiat
Grammarly
Jake & Dinos Chapman
New York Magazine
Penguin Random House
Puma
Awards
Dieline Packaging Awards
1st place in category
(non-acoholic beverage)
Best Design Awards NZ
2 x silver
(brand identity & retail environments)
2 x bronze
(brand identity & packaging)
2 x finalist
(brand identity)
Press
Dagens Industri
Designers Journal
Design Assembly
The Dieline
Idealog
It’s Nice That
Lovely Package
Novum: World of Graphic Design
StopPress
Vogue Italia
Publications
Designing Coffee
(Gestalten)
Fantastic Designs in the Store
(Artpower)
Los Logos 8
(Gestalten)
Meet You at the Café:
Beautiful Coffee Brands & Shops
(SendPoints)
Plant Graphics
(Sandu)
Vivid! The Allure of Color in Design
(Gingko Press)
Whet My Appetite: Culinary Graphic Design
(Gingko Press)
Services & Skills.
Branding
Packaging
Print
Web
Social
